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Prudential Life Insurance Company | Pruco Life Insurance


Prudential, also known as “The Rock”, is one of the oldest and largest life insurance companies in the world.  Founded in 1875, the company has over $660 billion of assets under management and ranks #4 on Fortune magazine’s “World’s Most Admired Companies” list.  The company maintains an A+ financial rating from A.M. Best and is consistently among the industry leaders in offering low cost life insurance, whether you are looking for term life insurance or universal life insurance.   Prudential also is one of the most aggressive companies for underwriting high risk life insurance cases and life insurance for cigar or chewing tobacco users.  The following products are offered by Prudential:

Term Essential – Prudential’s lowest cost term life insurance option, guaranteed for the period of time that you choose.  Available for periods of 10, 15, 20, or 30 years.  Guarantees conversion options for a minimum of five years, making for an excellent choice for those over 70 years old.  Many other companies do not offer a conversion option past age 70.

Term Elite – A term insurance policy with an extended conversion option and a credit for premiums paid if converted to universal life insurance within the first five policy years.  Guarantees conversion options past the selected term period, up to age 65.  Available for periods of 10, 15, or 20 years.  Term Elite is slightly more expensive than Term Essential.

PruLife Return of Premium – A return-of-premium term life insurance policy that guarantees all premiums paid will be refunded at the end of the term period selected.  The policy builds cash value over the term period, and the cash value equals the premiums paid at the end of the term.  Available for periods of 15, 20, or 30 years.  The cash value can also be leveraged to lower premiums if converted to permanent insurance.

UL Protector with No-Lapse Guarantee – A universal life insurance policy that guarantees premiums and death benefits up to age 121.  The no-lapse guarantee feature states that even if the cash value within the policy is reduced to $0, the death benefit will still be paid in full, regardless of cash value.  This guarantee is valid as long as all premium payments are made in full and on time, and money is not withdrawn from the policy’s cash value.


Prudential also has a special program for cigar smokers and users of smokeless tobacco that do not use other forms of tobacco products, offering Standard Plus non-smoker rates.  Other companies often consider cigar users and smokeless tobacco users to be smokers, and charge smoker rates, which are much more expensive.

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